Distributing insurance throughout digital platforms to reach more customers
GERMANY & FRANCE
Check24, which is Germany’s leading online comparison platform with around 15 million customers, did not offer any CPI products. We thus teamed up to take a step further toward clients protection by adding mortgage and consumer loan creditor protection insurance to their platform. Moreover, customers can now sign up for an income protection product, tailored to their needs.
Meilleurtaux is the leading insurance broker in France with a strong online presence. Its customers can now opt for mortgage credit protection insurance as soon as they search for a mortgage loan (through our Cardif Libertés Emprunteur product). This partnership makes insurance more accessible to a larger number of people, as Meilleurtaux has a strong footprint in France (360 sales points), complemented by a leading online presence thanks to their B2C platform. With this alliance, Meilleurtaux now benefits from a market-leading offer while their clients can choose a more accessible and inclusive protection solution.
Developing embedded health services that contribute to our partners’ growth and meet their clients specific needs
MEXICO & CHILE
Creating an in-house digital ecosystem of services to facilitate daily living for the elderly
In Mexico and Chile, our Active Adult Ecosystem provides targeted insurance for pensioners with Term Life and Total and Permanent Disability (TPD) cover. Designed specifically for the elderly, this online ecosystem includes a full range of services that make their daily lives easier, such as free taxis, country-wide activities, prescription renewal reminders, important date reminders (birthdays and medical appointments), technology education, healthy recipes, legal, financial, cybersecurity or health advice from experts.
TAIWAN
Setting up an innovative white label online app to further engage with clients
To help its partners engage with their customers and encourage them to adopt healthier lifestyles, Cardif Assurance Vie, Taiwan branch has created a white label online application. This app helps prevent poor health, provides dietary advice and assists customers in tracking their fitness activities. To date more than 3,400 people have signed up, with 40% recommending the app to their friends and family. This initiative creates a healthier community and improves customer engagement.