WORLDWIDE
Organising learning experiences to give a new dimension to our partnerships
To serve our partners and co-create the services of tomorrow, the Cardif Lab' is an accelerator both for transformation and for development. To engage our partners on this path, each year we invite them to participate in learning expeditions to discover our innovation ecosystem, discuss our common strategic approaches and define our shared innovation goals.
Since its creation in 2014, the Cardif Lab’ has embodied and helped drive the company’s transformation across digital, AI, Impact and more. This innovation structure is anchored by three pillars: explore, test and large-scale deployment to accelerate the company’s growth.
Based in Nanterre at BNP Paribas Cardif’s head office, the Cardif Lab' is an immersive demonstration space that provides inspiration for exploring the future.
COLOMBIA, PERU
Helping our partners better serve their clients thanks to voice interaction analysis
To protect the brand of our partners, “Call Analyser", our AI-based tool, automatically monitors up to 100% of telemarketing sales calls. The analysis includes current product coverage, client satisfaction and consent metrics, as well as misselling detection to improve practices and minimise insurance cancellations.
Trained using specific insurance data, Call Analyser can be used for outbound or inbound calls. This highly efficient asset increases client loyalty, strengthens agent training and boosts insurance sales by suggesting ancillary products. Our goal is to deploy insurance offers that match with the needs of our partners' clients, via a best-in-class sales process.
To protect the brand of our partners, “Call Analyser", our AI-based tool, automatically monitors up to 100% of telemarketing sales calls.
POLAND
Facilitating our partners’ reporting thanks to intelligent in-house dashboard solutions
Close monitoring of the customer journey results in a greater understanding of people’s needs, as well as opportunities to forge a relationship anchored in trust. That is why in Poland, we have developed an intelligent dashboarding system that gives partners and their teams direct access to data and reports on a daily basis. The result is faster, more accurate decisions based on the latest customer data.
Given the need to monitor the customer journey and generate numerous reports, both process automation and industrialisation have proven to be essential.