Around the world, rising sustainability awareness is influencing the buying decisions of some 80%(1) of customers. At BNP Paribas Cardif, we are proud of our longstanding commitment to our partners and their customers to play a responsible and engaged role in society. We are dedicated to making our products ever more accessible by reducing the number of exclusions in our contracts, by including vulnerable communities suffering from diseases, and by focusing on customer care to achieve higher customer satisfaction. We believe that sustainability is a key driver of long-term financial performance.
To adapt to specific market needs and meet the expectations of our partners and their clients, we build solutions which improve customer journeys and meet our partners' business challenges.
In the overheated housing market, many buyers in the Netherlands make an offer without knowing if they can get a mortgage loan for that amount, exposing themselves to serious financial risk. In response to this social challenge, BNP Paribas Cardif has partnered with De Hypotheker, a leading Dutch mortgage franchise organisation, to develop Buyer Protection. A mortgage adviser looks at the financial position and the Buyer Protection certificate states explicitly the amount they can afford. If their offer is accepted, then the cover is provided within a few days after the purchase contract has been signed. With Buyer Protection, the customer can bid safely on a property. People seeking houses know in advance how much they can responsibly bid for the home. This partnership provides social value by ensuring that customers spend within their means. After only a few months, this approach was implemented at twelve other large broker associations in the Netherlands.